The tools in this category help you find, track and monitor content and marketing intelligence. Three types of research tools are listed, alert services, competitive intelligence, and trend trackers.
Bridgethorne – Weekly research to monitor changing trends in shopper behavior.
EtsyTrends – What is trending on Etsy.
Google Trends – Compares long-term and recent trends by keyword term in news, image, shopping, Web or YouTube. Updates can be sent via weekly email.
Nielsen – Most of us are familiar with the term “Nielsen ratings” and understand this is a form of digital tracking associated with television but that is just one of many tracking and trending solutions they offer. All enterprise level solutions, their News Center offers insightful industry articles.
Spike – A division of NewsWhip, Spike follows articles, videos and other content in real-time and predicts what will go hot by following tweets, shares, and comments. Tracks in 20 countries, pick a publisher and watch how their content is performing in real-time. (TIP) Check out their news app by topic or geographic location for trending news at no cost.
Trend Hunters – With a global network of 190,000+people, this tool crowdsources ideas from the network and uses a custom research platform to analyze their insights. Blog updates daily with trending insights worth reading.
Trendwatching – This is an enterprise-level tool that spots trends using human “spotters” and business model data that captures shifts in consumer behavior.
Trendsmap Tracks Twitter trends in real time from anywhere in the world by keyword, hashtags or users. Click on a keyword trend to see the top tweets, images, and videos being shared for the term. Data can be exported into visualizations.
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