This unique, one-on-one coaching service is for SEO agencies or in-house teams looking to update their current link building process with customized tactics and creative link marketing ideas.
Need new link building and/or content ideas?
Everyone needs a refresher or to take their marketing “up a notch” especially in the fast paced, always changing landscape of search engine optimization.
My Link Building Coaching program is unique, it overhauls your current link building processes and adds different tactics, ideas, and techniques to your mix.
Having another set of eyes and someone to bounce ideas off of is smart when it comes to link building. It’s easy to get stuck in a rut or become discouraged when a tactic doesn’t work.
No two websites are alike which is why using the same tactics over and over or those you hear about in public blogs and forums may not make your site stand out.
What works in one niche might not work in another. If you are building links by listening to what’s being blogged on mainstream SEO sites, you’re getting the same information everyone else is getting. Most of that info is shared “in general”, so it appeals to a wide range of people. Problem is, your niche is not general, it’s unique which means how you approach link building should be unique as well.
In the long run, basic link ideas don’t really help, you eat up a lot of time trying to figure out how to make them fit to your keywords and niche.
If you are looking for a way to:
- Boost the productivity of your link building team.
- Scale your link building process.
- Avoid hiring another full-time person.
- Get new ideas and hard-hitting tactics.
- Get a list of content ideas people really want to read.
- Keep up with what’s going on in the industry.
My customized, link building coaching service is for you!
Why my Link Building Coaching will help
Cookie-cutter approaches don’t work for everyone, your success is dependent on your industry and how to approach it. If you’re not seeing the results you want, it could be because you’re not focused on the tactics and outlets you need to be.
My coaching program will help with that, I’ll work with your in-house SEO staff to review, improve and kick your link building programs up a notch or three.
Effective linking is less about what you do and more about where, my coaching program focuses on developing tactics and techniques that resonate with your audience and tap into media outlets reporting on your industry.
Who should use my Link Building Coaching Program?
If you have an in-house SEO team that feels like they’re “stuck in a rut”, or aren’t getting the traffic and inbound links you’d like, consider my coaching program.
I have been helping websites rank well by creating and executing strategic link building campaigns through my link building agency Alliance-Link.com (now closed) since 2001. I am very familiar with the SEO industry and search engines in general.
As a link builder I have trained and built links for:
- Fortune 500 companies.
- Small business.
- Blogs, brands and bands.
- Affiliate sites of all size and shape.
- Directories and forums.
I have also worked as the features editor for a large online news site, this experience allowed me to understand what major news publications look for in guest and contributed content. My insights will help you create the type of content journalists are looking for.
I focus on a wide range of tactics, most involve content but others do not. Everything I recommend will be in compliance with Google and Bing’s Terms of Service, my recommendations are all SEO marketing based with a heavy dose of media relations and sales thrown in.
My recommendations are based on experience and the results I achieve, no regurgitated information here!
How does it work?
We’ll start by spending time together looking at the site(s) you need a new link building plan for and dissect it’s old content, backlinks and a handful of additional key SEO components. What works in one niche might not work in another, I make sure I know as much as I can about what each site is selling and to whom so I can provide the very best direction.
From there I will outline a new, custom link building plan complete with how-to instructions, a list of sources to outreach to, topic ideas and more. This service can be done in-person or via webinar, your choice.
I will go over the plan in detail and spend one-on-one time with each link builder or content specialist to make sure they understand and are comfortable with the information. Once we are finished, your staff will have new and creative tactics to implement right away.
You can take training or get coaching from anyone out there, almost every SEO company offers it. But if you want unique and creative tactics, you might want to hire someone who does nothing but think about and work as a link builder 24/7.
OK, so I may not work 24/7 but close! I’ve had a lot of experience as a trainer, some of the biggest organizations and brands have hired me in the past to come in and coach/train their staffs on the art of building links. Companies like:
Marriott, MTV, Caterpillar Inc., FindLaw, BusinessWeek, Enterprise Rentals, Syberworks, Highlights For Children, SellMyTimeShareNow, Consumer Reports, Yahoo!, QVC, Medtronic, Payless, Fortino Flowers, Westgate, Risdall Marketing… and more.
If you are an agency and want help with your client’s link building campaigns, or if you are a brand with an inhouse team, contact me today.