The following conversion rate optimization (CRO) tools help you analyze and understand what visitors are doing on your site through A/B testing, heatmaps, customer mapping and more.
AB Tasty – An all-in-one CRO platform for insights, testing, personalization,
and customer activation. Improve UX, customer satisfaction and increase ROI.
Crazy Egg – Is an analytics platform that lets you understand your customer’s journey with heatmaps, A/B tests and individual recordings so you know where they are coming from and headed to.
Decibel – Measures form analytics by showing which forms have the highest abandonment rates, which are used most and which take the longest time to complete.
DistilledODN – A/B testing for SEO
Hotjar – Tracks user behavior by visually representing their clicks, taps and scrolling behavior so you can improve your website’s user experience (UX) and conversion rates. All data stored in the cloud.
Matomo – An open-source alternative to Google Analytics offering heatmaps, user flows, multi-channel conversion attribution and more.
Mixpanel – Analyzes user behavior across sites and apps by showing you why users convert, engage and retain.
RankScience – Improves a website’s SEO through A/B testing and data science
Qualaroo – A SaaS company that enables companies to gain valuable insights from their prospects in real time by showing where, when and how often they visit your site plus who they are.
Qubit – Built by a band of merry ex-Googlers, Qubit is a platform that uses split tests and targeting campaigns to track UX and UI so sites in the travel, retail and gaming industries can provide personalized content.
SessionCam – A general CRO tool that offers session replays, heatmaps, conversion funnel analytics, form analytics, customer journey mapping and error/struggle/anomaly detection.
Woopra – A customer journey analytics solution that allows business owners to see the experiences their users have with their brand just as their customers do.
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