Competitive Intelligence Tools
Kick the competition to the curb with the information you glean from these competitive intelligence tools.
Alexa – View the analytics of a competitors site (and yours). Provides ranking estimates, demographic breakdowns, top queries from search engines and bounce rates.
Bottlenose – Trend intelligence on people, topics, and content through dashboard and visualization tool. Shows positive and negative influencers, trending images, videos, links.
Brandwatch – Owns a fleet of sites (such as Buzzsumo) and products that provide digital consumer intelligence.
Buzzsumo – Analyzes content performance by topic or competitor across Facebook, Twitter, Linkedin, Pinterest and Google Plus. Sends alerts when new content published, can filter by time and export via RSS.
Competitors App – Track new competitors as they come online, discover and monitor PPC campaigns, watch social media pages, track rankings for keywords.
Consumer Behavior – A graphing tool that shows how consumers research online before buying. No charge.
Hashtags.org – Shows top 40 hashtags trending on Twitter in the last 24 hours, click to see details, tweets in real-time and related hashtags.
iSpionage – Analyzes multiple aspects of a PPC and Adwords campaign. Also offers an SEO rank and keyword tracker.
Jumpshot – Collects web activity data from 100+ million devices throughout the world and collects insights like “path to purchase”. Can provide data on walled gardens like Amazon and Target.
Kompyte – Track every change your competitors make to their sites, products and digital campaigns.
Quantcast – Provides demographics, lifestyle and geographic information for user audiences.
RedditList – Tracks the top 5000 subreddits by topic. You’ll need to scroll a bit as they are not listed in any particular order. Free to use.
SimilarWeb – Competitive intelligence tool benchmarks your site against competitors and industry as a whole, helps discover new partner and affiliate opportunities, identifies trends and new players. Chrome extension (free) shows traffic and engagement metrics.
Site Alerts – Get instant but basic insights and answers to how much traffic a website receives, where the traffic comes from, what tools the site is using, keywords they rank for and social media impact. Use it for your site or a competitor.
SpyFu – Provides keyword intelligence for SEO and PPC campaigns.
TrackEngine – Sends email to alert you when changes made to a competitors/retail webpage. Will also send emails to your visitor’s list when you add content to your site. Drag and drop button to your toolbar, no charge.
Track Maven – Follows up to ten competitors across various social media networks and content channels. Emails results, pricing upon request.
VisualPing – Tool monitors webpages for changes. Receive an email when it detects any change to the content on the page. Great for finding out when content is added, price tracking, ticket and product availability, competitive snooping and more! (Used to be ChangeDetection)
WPromote – Runs a site audit and compares your site to a competitor for the number of pages indexed, link counts, and keyword ranking. No charge
See Our Story for how we add tools to the directory. If we’ve listed your tool and you want it removed, use the contact form and let us know.